Privacy Policy

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South King Wire & Cable – Privacy Policy Last updated: 03/06/2026

1. Introduction

This privacy policy explains how South King Wire & Cable (“South King,” “we,” “us,” or “our”) collects, uses, stores, and protects personal information when you visit our website at southkingwires.com or interact with us through the enquiry forms on the site.

We are committed to handling your information in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

By using our website, you agree to the practices described in this policy.

2. Who we are

South King Wire & Cable is a wire and cable manufacturing business based in Secunderabad, Telangana, India.

Registered office: 5-2-130-131/C, Opp. Bible House, R.P. Road, Secunderabad 500003, Telangana, India.

For privacy-related queries, contact us at: Email: [TBD: privacy@southkingwires.com or general business email] Phone: [TBD: primary phone]

3. What information we collect

We collect only the information you provide voluntarily through our website, along with limited technical information that helps the site function.

Information you give us directly:

Name
Company or organisation name
Phone number
Email address
Customer type (contractor, distributor, industrial buyer, government department, agriculture, solar installer, other)
Nature of enquiry (quote, product information, custom specification, distributorship, other)
Details of your requirement
Uploaded files (such as specification sheets or drawings) if you share them through the enquiry form

Information collected automatically:

IP address
Browser type and version
Device type and operating system
Pages visited and time spent on each page
Referring website
Date and time of access

This automatic information is collected through cookies and standard web analytics tools.

4. How we use your information

We use the information you provide for the following purposes:

To respond to your enquiry, quote request, or distributorship application
To send you product information, technical data, or quotations you have asked for
To contact you about your enquiry through phone, email, or messaging services
To improve our website, products, and customer service
To analyse website usage and traffic patterns
To comply with legal and regulatory obligations
To prevent fraud and protect the security of our website

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Legal basis for processing

Under the DPDP Act, we process your personal information on the following grounds:

Consent - when you submit an enquiry form, you consent to us using your information to respond to that enquiry.
Legitimate purpose - for business communications, contract performance (such as fulfilling a quotation you have requested), and improving our services.
Legal obligation - to comply with applicable Indian laws and regulations.

6. Sharing your information

We may share your information with the following parties, only to the extent necessary:

Our employees and authorised representatives who handle your enquiry, quotation, or order
Logistics and delivery partners if your enquiry results in an order that requires dispatch
Service providers who support our website (hosting, email, analytics, backup services), bound by confidentiality obligations
Legal and regulatory authorities when required by law, court order, or government request

We do not share your information for marketing purposes without your explicit consent.

7. Cookies and tracking

Our website uses cookies and similar technologies to function properly and to understand how visitors use the site.

Types of cookies we use:

Essential cookies - required for the website to function (such as remembering form inputs during a session). These cannot be disabled.
Analytics cookies - help us understand which pages are most useful, how visitors navigate the site, and where to improve. We use [TBD: Google Analytics or alternative] for this purpose.
Functionality cookies - remember your preferences, such as language or region.

You can control cookies through your browser settings. Disabling certain cookies may affect how the website works.

8. Data retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.

Enquiry data - retained for up to 2 years from the date of last interaction, after which it is either deleted or anonymised.
Customer and business records - retained as required under Indian tax, accounting, and corporate law (typically 7 to 8 years).
Analytics data - retained in aggregated, non-personal form indefinitely; personally identifiable analytics data is retained for [TBD: 14 or 26 months, matching Google Analytics default].

9. Your rights

Under the DPDP Act, you have the following rights regarding your personal information:

Right to access - request a copy of the personal information we hold about you.
Right to correction and erasure - request that we correct inaccurate information or delete information that is no longer necessary.
Right to grievance redressal - raise concerns with our designated contact about how we have handled your information.
Right to nominate - nominate another person to exercise these rights on your behalf in case of incapacity or death.
Right to withdraw consent - withdraw consent for the processing of your information at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, contact us at the details provided in Section 2.

We will respond to your request within a reasonable time, generally within 30 days.

10. Data security

We take reasonable technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction. These include:

While we take these precautions, no system is fully immune to risk. By using the website, you acknowledge that internet transmission carries inherent risks that we cannot fully eliminate.

11. Children's privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from individuals under the age of 18. If you believe a child has provided us with their information, please contact us and we will delete it.

12. Third-party links

Our website may contain links to other websites, including social media pages, partner sites, or technical reference resources. We are not responsible for the privacy practices of these third-party sites. We encourage you to read their privacy policies before sharing any information.

13. International data transfers

Your information is primarily stored and processed in India. If we use service providers located outside India (such as cloud hosting or email services), we ensure that those providers maintain a level of data protection consistent with this policy and Indian law.

14. Changes to this policy

We may update this policy from time to time to reflect changes in our practices, services, or applicable law. The updated policy will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.

For material changes that significantly affect your rights, we will make reasonable efforts to notify you directly through the contact details you have provided.

15. Contact us

If you have questions, concerns, or requests regarding this policy or your personal information:

South King Wire & Cable 5-2-130-131/C, Opp. Bible House, R.P. Road Secunderabad 500003, Telangana, India

Phone: [TBD] Email: [TBD]

Grievance Officer: [TBD: Name and contact details – required under IT Rules]